Twitter eye tracked with a Tobii T60!
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Thursday, 12 February 09 - 01:54 PM (GMT +10:00) By James Breeze in Eye tracking |
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The first post on my new blog! Check it out!
http://usableworld.com.au/?p=908
And make sure you're suscribed to the RSS ;)
New UsableWorld Blog!
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Thursday, 12 February 09 - 07:27 AM (GMT +10:00) By James Breeze in Psychology |
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Just letting you know, I have a new UsableWorld blog on WordPress!
It has all the same content, but no comments though.
Your feedburner feed should still work but you can always resubscribe using the link on the top of the page.
I've just posted a couple of videos there of eye tracking the Twitter interface!
Objective Digital and Tobii at ad:tech
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Monday, 09 February 09 - 02:02 PM (GMT +10:00) By James Breeze in Event updates |
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Please come visit us at ad:tech!
Get ready for ad:tech! ad:tech is the world’s leading interactive marketing event dedicated to connecting all sides of today’s brand marketing landscape. This year’s show is comprised of exciting keynote speakers, current case studies, topic driven panels, interactive workshops, an explosive exhibit hall, unique networking opportunities and the new expo seminar theatre. The event is designed to bring companies operating in the digital market space together with Australian marketing decision makers to discuss and network around online-marketing topics. Join us at ad:tech on 10-11 March 2009 at the Sydney Convention Centre.
Quote discount code - ATEXH
Here's what ad:tech reckon I need to do before the show... Pretty good list! Help, I've only ticked one!
- Advertise my participation at ad:tech on my website [DONE], e-newsletters [DON'T HAVE ONE] and your email sign-off. Use the ad:tech logos provided in your toolkit.
- Announce my participation at ad:tech to my client database. Send a series html and/ or print communications to my prospects leading up to the event.
- Announce product launches – what will they expect to see when they visit.
- Tag my pre-show online / print advertising with my Stand Number.
- Arrange a pre Event planning meeting with my onsite staff – outline goals, objectives and strategy. Make sure they leverage their networks [ALMOST DONE].
- Having a systematic approach to collecting the contact details of those visiting my stand is essential. Consider the use of a electronic tracking device available from Info Salons.
- State my business with explicit and highly visible signage. Don’t assume that visitors will recognise my company name and/or know my business.
- Don’t just stand there! Consider incorporating some activity on your stand. Movement and presentations all get the visitor’s attention and provide an opportunity for engagement [ASK Can I help you?] .
- Engage the senses – how can I engage the visitor using all 5 senses?
- Pre-arrange meetings to take place at the exhibition. Target my team on this. Activity attracts activity!
Tweet about it is missing!!
Melbourne - Google bushfire map
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Monday, 09 February 09 - 09:30 AM (GMT +10:00) By James Breeze in Technology helping people |
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My heart goes out to all involved in the Melbourne fires.
Here's a useful map from Google that I saw on Mashable. It takes Victoria Country Fire Authority data from an RSS feed and shows markers where fires are in progress, controlled or contained.
Mouse over to see info
Hopefully you and your loved ones are ok!
Customer Service with Twitter
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Sunday, 08 February 09 - 11:57 AM (GMT +10:00) By James Breeze in Social networks |
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Find customers' problems and solve 'em!
Poor customer service irritates me, as you might have noticed in a recent post! However, great customer service gets me excited and I tell everyone about it!
Recently, a proactive customer service experience converted me to DIIGO's product and also revved up my enthusiasm for Twitter.
Basically, a few days ago I Twittered my annoyance about something on the DIIGO website. Within about 3 minutes I got an @ reply from DIIGO to see if there was anything that I needed help with! They must have used Twitter Search or one of these types of tools to alert them to my cursing. I was pretty impressed and have told many people since!
I recently set up a Twitter account for Tobii Eye Trackers ~ @TobiiEyeTracker ~ and have had some similar customer service experiences of my own.
Here's one example of what I did to help Tobii's customer service:
In Tweetdeck(TD) I set up the terms I was interested in like 'tobii' and 'eye tracking'. TD then automatically updates a single column for each word with new tweets that contain that word. Here's my Tobii search:
1. You can see that leebd915 was a bit frustrated with his machine ;)
2. So I followed him and then @ replied politely and suggested a fix. Then...
3. My suggestion solved his problem (as he told me above) and he followed my Tobii twitter profile back a day later!
You will notice that I have to use the Twhirl app for managing TobiiEyeTracker tweets. On TD you can't have two profiles live at once ]my other is @jamesbreeze]; but TD it has great functionality!
I did a bit of research and found this Twitter Customer Service stuff has been around for a little while. ReadWriteWed discussed customer service with Twitter last year. The RWW post linked to Brands that Tweet by BusinessWeek that showcases corporate tweeters like of Comcast, Dell, GM, JetBlue and Kodak. Obviously, I'm onto something here!!
What really fascinates me about Twitter is that you can tap into everyday conversations that would normally go unheard. Twitter can be a great tool for social interaction or just a great place to have a whinge or get something off your chest. For this reason it provides a fantastic opportunity for companies to research the chatter online and hopefully do something useful with the newly found knowledge.
When a company puts their front foot forward and provides me with unsolicited customer service I certainly notice! Thanks DIIGO!
7 Stages of Twitter Acceptance
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Saturday, 07 February 09 - 09:59 PM (GMT +10:00) By James Breeze in Social networks |
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Enquiro recently blogged about Tweets from the Edge and discussed the 5 stages of Twitter Acceptance by Rohit Bhargava. Rohit's stages certainly made a lot of sense to me and his concept is a bit simpler than my old post about Twitter!
If I take the liberty of including business uses of Twitter in these stages, then the list stops short! To my mind The next steps are:
6. Marketing and PR http://tinyurl.com/d5moos
7. Customer service http://tinyurl.com/57fbvr,
Success in the final two steps is only really achieved by understanding and engaging the first 5 steps. That is how you can make sure that your business oriented tweets are authentic and relevant.
In my experience, the final two business oriented applications of Twitter can really help reduce business costs and improve service quality. I'll blog about that tomorrow!
Can I help you?
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Friday, 30 January 09 - 09:07 AM (GMT +10:00) By James Breeze in Psychology |
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I was the top sales person at an Adelaide outdoor store that I worked in when I was at university doing Science. I only worked Thursday night, Saturday and 4 hours on Sunday. Granted, they were the busiest times, anyway...
I put my success down to my customer service mantra:
"I must talk to E V E R Y O N E who comes in the shop, no matter what I'm doing."
Many times I would be fitting a backpack, at the checkout, fiddling with someone's shoes, but I always popped my head up, smiled and spoke to my customers.
I get really peeved with most customer service people, particularly in Sydney. I often get ignored in a restaurant, the child care centre (when I drop off my son), corporate businesses, bars, retail outlets! Cafes are particularly irksome, you know, you don't know whether to sit down or order at the counter??
Customer service starts with 'How can I help you' or 'I won't be a second'. We must acknowledge our customers, whether they have a problem, a question or not.
If I walk into a surf shop and am not acknowledged, my business will likely walk away with me, right out the door. With the retail climate, poor as it is, there is no excuse for shitty service. And staff don't need any training for this. They need to be told, talk to every customer you see or get another job.
It's simple. It's polite. And it's so easy to do!
New Eye Tracking Resources Online
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Thursday, 29 January 09 - 06:03 PM (GMT +10:00) By James Breeze in Eye tracking |
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Eye tracking Groups
A lively group set up by Mihkel Jaatma in the UK with lots of new postings and discussions. A must see!
I set it up months ago and there's 250+ members with some input. We'd always love more!
I am the only member at the writing on this post! Please, I am lonely.
Set up by Sven Laqua for a Tobii user group meeting in Frankfurt. It now has lots of eye tracking photos!
Tobii Profiles
All the new Tobii Case studies in one spot, plus some brochures and things. Great for presentations on eye trackingFollow Tobii, get updates and ask questions
All the eye tracking PPTs you can imagine!
Just had to be there!
Find out about all the Tobii Staff ;)
Tobii eye tracker's make videos, a collection here.
Breeze James - Marvel Comics
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Monday, 26 January 09 - 07:11 PM (GMT +10:00) By James Breeze in Technology helping people |
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So, while I was Googling myself I found this!
Breeze James, Marvel Comics, 1992
My Alterego is a female Marvel comic character from Knights of the Pendragon...
Wonders will never cease!
Online Reputation Management - Google yourself!
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Monday, 26 January 09 - 06:12 PM (GMT +10:00) By James Breeze in Getting things done |
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I know you've all Googled yourselves before, right? I do 
Today, when I was looking in the Google mirror, I realised that there were a whole lotta untidy places where my name is somehow listed. Quite embarassing really!
So, I have just gone through the Google results for James Breeze and tidied them all up by:
- Updating URLs to my business and blog
- Including Twitter links, as I only set that up relatively recently.
- Adding a pretty photo
- Cutting and pasting my BIO here and there.
I also put all the links to my profile pages in a Firefox bookmark folder for future reference.
Google lists these on the first couple of pages of results:
Friends stuff
My resume
I don't really know what this one is for?
My presos, need to do soem new ones before they get to repetitive
Stuff I'm doing and stuff that matters, even some pics
They already know everything, now it is complete
Needs more videos!
My friends feeds!
Random documents
Some remote usability blog I helped with and never blog on
I signed up once and they have a really good way of importing all your contacts. So, I'm there too...
And, finally! Here's a list of all the RSS feeds I like!It might be a good idea for you to Google your business too!
... More items are available in our News Archive
